Brand Media Kit
vmedulife is a technology-driven education platform built on clarity, consistency, and trust. Our visual identity is intentionally minimal and structured to ensure strong brand recall across digital platforms, marketing assets, and institutional collaborations.
Brand Logo
The vmedulife logo must be used consistently to preserve brand identity and recognition across all platforms. Only approved logo versions and treatments should be used, as illustrated in the examples below.
Do’s
Correct Logo Proportions
Logo on Primary Brand Background
Monochrome Logo on Dark Background
Monochrome Logo on Light Background
Don’ts
Do Not Use Outline or Stroke Variations
Do Not Modify Opacity or Transparency
Do Not Alter Logo Shape or Structure
Do Not Distort Logo Proportions
Do Not Change Approved Brand Colors
Do Not Apply Effects, Shadows, or Filters
Colors
Primary Colors
Primary Blue
#142184
RGB(20,33,132)
CMYK(85,75,0,48)
Accent Colors
Black
#000000
RGB (0,0,0)
CMYK (0,0,0,100)
Gray
#585858
RGB (88,88,88)
CMYK (0,0,0,65)
White
#FFFFFF
RGB (88,88,88)
CMYK (0,0,0,65)
Typography
Poppins
Aa
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Solid
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz